Team Select Home Care

Team Select Home Care is a home health care company specializing in short and long-term care of both adults and children.

When I came on board, the branding was rigid, with straight angles and sharp points. Since the company had been putting more focus on younger clients, I decided to liven up the style and make it more inviting. I changed the shape language to incorporate more curves, thus lessening the aggressive nature of the harsh, red and black color scheme. The soft rebrand was a massive success, increasing user engagement on the website, social outlets, and digital advertisements.